COLLABORATE
A leading coffee brand was seeking to promote their wide variety of summer drinks and drive audiences into their stores across Canada to increase order volume. With weather heavily impacting beverage purchasing decisions, they chose to partner with Pelmorex to advertise their summer drinks on Canada’s #1 weather app and website.
ACTIVATE
A seasonally-relevant campaign was developed to promote the brand’s summer drink range to high-value target audiences.
The campaign successfully:
– Increased awareness of their seasonal drink range
– Motivated store visitation within days of viewing the campaign
– Engaged consumers in high-value audience segments
– Utilized audience data and Pelmorex’s Foot Traffic Attribution to optimize the strategy throughout the entire campaign
ELEVATE
The target audiences were highly engaged and the campaign delivered incredible results across all metrics, including:
– 19M+ total digital ad impressions
– 3.5M+ ad exposed visits
– 60.01% visitation lift
Markets: National
Platforms: Digital
Brands: The Weather Network, MétéoMédia and Pelmorex Audience
