COLLABORATE
Collette Tours wanted to drive brand awareness and encourage Canadians to explore new travel destinations. By partnering with The Weather Network, Collette Tours aimed to highlight the uniqueness of Costa Rica and demonstrate their 100+ years expertise in guided travel to inspire bookings.
ACTIVATE
A cross-platform campaign was developed to showcase the immersive and culturally rich travel experiences that Collette Tours offers in Costa Rica.
The campaign successfully:
– Inspired Canadians with engaging custom content and a 4-part Costa Rica travel mini video series hosted by Meteorologist Chris Murphy
– Showcased Costa Rica as a must-see travel destination and positioned Collette Tours as the leading provider of guided travel experiences
– Ignited wanderlust with a contest to win a Collette Tours Costa Rica travel prize package
– Engaged high-value audiences on social media, digital and broadcast
STRATEGY
Leveraging The Weather Network’s trusted voice for captivating storytelling and targeting high-value audience segments ensured campaign messaging was delivered to the right audiences with maximum impact. The combination of original content, eye-catching ads and contesting delivered high engagement for Collette Tours.
ELEVATE
The target audience was highly engaged and the campaign delivered strong results across all metrics, including:
– 8.5+ million broadcast viewers reached on The Weather Network
– 4+ million total digital impressions
– 1+ million total social media impressions
– 6,500+ contest entries with 45% of entrants opting-in to receive more information from Collette Tours
Markets: English Canada
Platforms: Digital, Broadcast and Social Media
Brands: The Weather Network and EngageFront
