CREATIVE

  • No copy or logos are allowed on the wallpaper.
  • Due to the responsive nature of the website, visibility of the wallpaper will vary depending on the user’s screen size.
  • Avoid using red as the primary background colour. This is to ensure the integrity of our alerts and warnings distribution system. If red is a part of the client’s brand/campaign colours and has to be used, it must be used sparingly and is subject to approval by the internal design team.
  • Wallpapers should not overpower our brand. Avoid using bold, striking colours and busy patterns that may be distracting from our content. This is also to ensure that the experience for users with visual impairments or cognitive sensitivities is not affected.
  • For better legibility of our content, we may need to apply a colour opacity or tint overtop of the wallpaper image.
  • All wallpapers should follow guidelines set out by Pelmorex to support our Inclusive Design Principles and the Accessibility for Ontarians with Disabilities Act (AODA) compliance.
  • Wallpapers are not clickable.

    • BRAND SAFETY

  • We’re a family-friendly, brand-safe company and we do not allow images of nudity, sexual innuendo, discrimination, guns, weapons, and/or violence on our website. Derogatory messages and images are not allowed.
  • No images of physical violence.
  • No imagery containing weapons (i.e. knives, swords, guns, etc.)
  • No graphical representations of war (sci-fi or fantasy will be approved at the discretion of the product owner and creative director but cannot be assumed).

    • TECHNICAL

  • Please use PSD template to build creative (available on request).

    • DIMENSIONS

  • 2560 × 1200 pixels

    • MAX FILE SIZE

  • 400 KB

    • Creative is subject to approval and will be reviewed by our internal design team to ensure it meets the TWN/MM brand guidelines.

    Info subject to change based on Responsive Web Redesign launch.