CREATIVE
Only 1 logo can be used on a skin and it must not exceed 190×190 pixels in size.
Logo and any copy must be in the lower half of the skin.
Copy must not exceed 50 characters in length (including spaces) and a cap height of 30 pixels.
Skins are not clickable and must not contain buttons/messaging that suggests a click through.
Avoid duplication of the same messaging and imagery on each side of the skin.
Avoid using red as the primary background colour. This is to ensure the integrity of our alerts and warnings distribution system. If red is a part of the client’s brand/campaign colours and has to be used, it must be used sparingly and is subject to approval by the internal design team.
Skins are intended to visually complement the ad units and should act as supportive imagery. Skins must not contain the exact same messaging already found within the ad units.
Skins should not over-power our brand. Avoid using bold, striking colours and busy patterns that may be distracting from our content.
For legibility, we may revise the area behind our logo.
BRAND SAFETY
We’re a family friendly, brand safe company and we do not allow images of nudity, sexual innuendo, discrimination,
guns, weapons and/or violence on our website. Derogatory messages and images are not allowed.
No images of physical violence.
No imagery containing weapons (i.e. knives, swords, guns, etc.)
No graphical representations of war (sci-fi or fantasy will be approved at the discretion of the
product owner and creative director but cannot be assumed).
TECHNICAL
Skin dimensions: 2560×1200 pixels (please use PSD template to build creative).
Creative is subject to approval and will be reviewed by our internal design team to ensure it meets the TWN/MM brand guidelines.
