Retail Unit
Showcase your product offering & sales in a dynamic and interactive digital ad format, available at scale. Backed by our targeting and data solutions, pinpoint your message to specific audiences and cities. ***This unit must be built Internally*** Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet …
Super Leaderboard
Standard display placement can run ROS or be targeted. Site: The Weather Network and MétéoMédia Platforms: Desktop, Tablet Web Size: 970×90 File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5 Weight Best Practices: 200kb Animation Length: 15s or less recommended Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, …
Cross Platform Standard Banners
Standard display placement can run ROS or be targeted. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: DESKTOP: 728×90, 300×250 MOBILE APP/WEB: 320×50, 300×250 TABLET APP/WEB: 728×90, 300×250 File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5 Max Weight: 728×90 = …
Dynamic Ads
With the ability to customize your ad based on location, weather conditions, and more, your message will be delivered to the right people, at the right time, in the right place. Dynamic display placement can run ROS or be targeted. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet …
Visual Stories Unit
This unit is designed to emulate stories seen on social media sites. A series of slides are compiled to tell a story to a user using engaging copy, images, and videos. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: DESKTOP: 300×600, 300×250 MOBILE APP/WEB: …
300×250 Carousel
This mobile unit is a perfect platform for marketers to showcase multiple skews within the same product suite while driving engagement with consumers. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: 300×250 File Format Options: .jpg, .png, or layered PSD Max Weight Best Practices: 600×100 …
Out-Stream Video
Mobile-only ads that appear in content. Ads play automatically on mute until a user taps to unmute or dismiss. Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App Size: 16:9 (recommended) or 4:3 File Format: .mp4 only Max Weight Best Practices: 2mb Animation Length: N/A Third Party Tags Accepted: VAST or VPAID Client Supplied …
In-Stream Video
Digital video in-stream ads served within a video player. The ads can run in any position (before, during, after content). Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App Size: 16:9 (recommended) or 4:3 File Format Options: .mp4 only Max Weight Best Practices: 512mb Third Party Tags Accepted: VAST or VPAID Client Supplied …
Pre-Roll
Our audiences love video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Our content is quick, fun and informative. Keep your pre-roll short to compliment the user flow, creating a positive user experience. Site: The Weather Network …
Rub/Swipe to Reveal
This interactive format is designed to engage users in a playful way. Users can swipe or rub their fingers across the screen to reveal content hidden beneath a scratch-off layer. This engaging action not only captures attention, but also encourages interaction, making it a fun way for users to discover promotions, offers, or product information. …