Gamification
Engage your audience with a custom, interactive game! Includes typical elements of game playing (e.g., point scoring, rules of play) to encourage engagement with a product or service. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: DESKTOP: 300×600, 970×250, 300×250 MOBILE APP/WEB: 300×250, 320×480 …
Survey Unit
The survey unit provides an opportunity to gather insights from consumers that can be applied to future campaigns. Great for engagement and insight. Site: Pelmorex Audience Platforms: Mobile App and Tablet App Size: 320×480 or 320×50 to a 320×480 File Format Options: .jpg, .png, or layered PSD Max Weight Best Practices: 40kb (HTML – 100kb) Designed and …
Trail Unit
The Trail Unit connects brands to Canada’s newest pastime – hiking! The unit pulls in trail locations closest to the user while positioning this functionality next to your clients brand messaging. Alignment is key. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: Full Unit …
Lifestyle Report Sponsorship: All Devices (Responsive Web)
Reach your target audience as they view lifestyle weather information. Lifestyle report sponsorships are ideal for brands seeking to connect with Canadians planning specific activities. Reports include: golf, ski, camping, parks, cottage, beach, marine, school, airport and attractions. Site: The Weather Network & MétéoMédia Platform: Desktop, Mobile Web, Tablet Web Size: DESKTOP: 728×90 or 970×250 …
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City Page Takeover: Mobile Web (Responsive Web)
High impact advertising on your chosen city current weather page for 24 hours (or more)! Our City Page Takeover is ideal for brands looking to make a splash promoting sales, new releases and vehicle nameplates. Site: The Weather Network & MétéoMédia Platform: Mobile Web Size: 320×50 (ATF) AND 300×250 + Wallpaper (Optional – premium applies) …
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Impression Based Roadblock: Mobile App
The Impression Based Roadblock (IBR) ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging. Site: The Weather Network & MétéoMédia Platform: Mobile App Size: 300×250 (x3) File Format Options: .jpg, .png, .gif, standard 3rd party tags, OR …
Wallpaper (Responsive Web)
Extend your brand storytelling with a custom wallpaper that complements your ad units. Images are recommended to be weather-related or feature a landscape/nature scene; however a variety of images are accepted. Images are reviewed by the Pelmorex creative team to ensure alignment with TWN/MM brand guidelines. This unit cannot run on its own – part …
Location Finder
Drive traffic to your locations; this execution provides a valuable tool to help audiences find your locations, based on their proximity. Great for retail, dealerships and attractions. This custom unit can display locations as a map. Desktop units can be sold as part of a takeover. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: …
300×250 In-Banner Video
This in-banner video unit is a simple yet impactful ad unit. Utilize your video beyond in-stream, to create an engaging experience. Site: The Weather Network & MétéoMédia Platform: Desktop, Mobile Web, Mobile App, and Tablet App Size: 300×250 File Format Options: Video: .mp4, .mov, or .mpg Bottom Banner: .jpg, .png, or layered PSD Max Weight …
Carousel
Ideal for brands seeking to showcase a variety of content, including product ranges, SKUs, locations and more! Similar to carousel content on social media, the carousel can include 3-8 images and/or videos. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Desktop Web, Mobile Web, Mobile App, Tablet App, Tablet Web Size: DESKTOP WEB: 970×250, …