Out-Stream Video
Mobile-only ads that appear in content. Ads play automatically on mute until a user taps to unmute or dismiss. Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App Size: 16:9 (recommended) or 4:3 File Format: .mp4 only Max Weight Best Practices: 2mb Animation Length: N/A Third Party Tags Accepted: VAST or VPAID Client Supplied …
In-Stream Video
Digital video in-stream ads served within a video player. The ads can run in any position (before, during, after content). Site: Pelmorex Audience Platform: Desktop, Mobile Web, Mobile App, Tablet App Size: 16:9 (recommended) or 4:3 File Format Options: .mp4 only Max Weight Best Practices: 512mb Third Party Tags Accepted: VAST or VPAID Client Supplied …
Pre-Roll
Our audiences love video content! We’ve grown our video views YOY. Our dedicated digital video editors produce, source and explore fresh video content every day, giving Canadians what they want! Our content is quick, fun and informative. Keep your pre-roll short to compliment the user flow, creating a positive user experience. Site: The Weather Network …
Rub/Swipe to Reveal
This interactive format is designed to engage users in a playful way. Users can swipe or rub their fingers across the screen to reveal content hidden beneath a scratch-off layer. This engaging action not only captures attention, but also encourages interaction, making it a fun way for users to discover promotions, offers, or product information. …
Video Interstitial
Immerse yourself in a captivating visual experience like never before with our Video Interstitial Ad Unit. Designed to elevate your brand’s story, this innovative ad format seamlessly blends the power of video with the striking appeal of static display images. Available in both Vertical and Horizontal Video formats. Site: The Weather Network, MétéoMédia and Pelmorex …
Carousel Interstitial
The Carousel interstitial is the perfect unit to highlight a variety of product skews. Drive to purchase or simply provide more product information – engaging and practical, this unit is ideal for retailers and CPG looking to increase engagement while building awareness. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Mobile App, Tablet App …
360 Interstitial
The immersive 360 experience is ideal for showcasing the interior of a vehicle or hotel room as well as the breath-taking landscape of an exotic destination. The main objective with this custom unit is engagement, encouraging brand affinity and loyalty. User engages by touching and dragging to view the 360. Site: The Weather Network, MétéoMédia …
Image Slider
Whether it’s the colour of a vehicle or the transition of on outfit from day to night, the slider is the perfect canvas for your campaign, driving engagement and awareness for your brand. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platform: Desktop, Mobile App, Mobile Web, Tablet App, Tablet Web Size: TWN/MM: 320×480, 300×600, …
Gamification
Engage your audience with a custom, interactive game! Includes typical elements of game playing (e.g., point scoring, rules of play) to encourage engagement with a product or service. Site: The Weather Network, MétéoMédia and Pelmorex Audience Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web Size: DESKTOP: 300×600, 970×250, 300×250 MOBILE APP/WEB: 300×250, 320×480 …
Survey Unit
The survey unit provides an opportunity to gather insights from consumers that can be applied to future campaigns. Great for engagement and insight. Site: Pelmorex Audience Platforms: Mobile App and Tablet App Size: 320×480 or 320×50 to a 320×480 File Format Options: .jpg, .png, or layered PSD Max Weight Best Practices: 40kb (HTML – 100kb) Designed and …