City Page Takeover: Tablet App
Brand domination with a 100% SOV to the desired city page for a 24hr period. Ideal for brands looking to make a splash – reaching Canadians with a time sensitive message.
Site: The Weather Network & MétéoMédia
Platform: Tablet App
Size: 300×250 (x2) + 728×90
File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5
Max Weight Best Practices: 150kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Video Length: N/A
Notes:No red allowed. Tablet App CPTO runs on the overview page. The 728×90 only runs on Android tablets, not iPads. For PG campaigns, please let us know the number of creative versions before set up.