Out-Stream Video

Mobile-only ads that appear in content. Ads play automatically on mute until a user taps to unmute or dismiss.

Site: Pelmorex Audience

Platform: Desktop, Mobile Web, Mobile App, Tablet App

Size: 16:9 (recommended) or 4:3

File Format: .mp4 only

Max Weight Best Practices: 2mb

Animation Length: N/A

Third Party Tags Accepted: VAST or VPAID

Client Supplied Creative Deadline: 48hrs prior to launch

In-House Tracking: Clicks, Impressions, Video Completion Rate (quartiles)

Trackers Accepted: Clicks, Impressions, Video Tracking

Video Length: :15sec or less is recommended

Skip Button/Forced Video Length: N/A

Audio Auto Play? No

Notes: DCM impression and click trackers for quartile tracking not accepted due to potential discrepancy issues*. If quartile tracking is required, client must provide VAST tags. Engagefront quartile reporting can be provided as an alternative, upon request at campaign setup.
*high rate of discrepancy in quartile reporting betweem DCM and Engagefront. Client may face billing and reporting issues*