In-Weather Companion (Standard)
Our In-Weather Companion is a native in-app placement within our weather details pages. Collaborate with our designers to create an experience for Canadians as they explore the hourly, 7 Day or 14 day forecast within our highly trusted app.
Site: The Weather Network and MétéoMédia
Platform: Mobile App
Size:
Native Companion Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
Standard Banner: 320×50
File Format Options:
Native Companion Banner (1200×140): .jpg, .png or layered PSD
Standard Banner (320×50): .jpg, .png, .gif, or 3rd party tag
Max Weight Best Practices:
Native Companion Banner (1200×140): 200kb
Standard Banner (320×50): 50kb
Animation Length:
No Animation for Native Companion Banner
Standard Banner: 15s or less recommended
Third Party Tags Accepted:
Standard Banner (320×50): All third party tags accepted. Examples include: DCM, AdForm Native Companion Banner 1200×140: must be site-served
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines, sample creative (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag (x2), Impressions
Frequency Cap: 1 per day per user
Safe Zone Consideration: Yes, use template
Pelmorex Approval Required: Yes
Notes:
- Background of the 1200×140 banner cannot be red.
- 320×50 cannot be identical to the 1200×140.
- This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally. The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD.
- Weather triggering available