City Page Takeover: All Devices (Responsive Web)
High impact advertising on your chosen city current weather page for 24 hours (or more)! Our City Page Takeover is ideal for brands looking to make a splash promoting sales, new releases and vehicle nameplates.
Site: The Weather Network & MétéoMédia
Platform: Desktop, Mobile Web and Tablet Web
Size:
DESKTOP:
728×90 or 970×250 or 970×90 (Pushdown) (ATF)
AND
300×250 or 300×600 (ATF)
+ Wallpaper (Optional – premium applies)
MOBILE WEB:
320×50 (ATF) AND 300×250
+ Wallpaper (Optional – premium applies)
TABLET WEB:
728×90 (ATF) AND 300×250 (ATF)
+ Wallpaper (Optional – premium applies)
*Position above/below the fold depends on user device.
Note – It is recommended to run only one creative version if running display.
File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5
Max Weight Best Practices:
728×90 = 150kb
970×250 = 250kb
970×90 = 200kb
320×50 = 50 kb
300×250 = 150kb
300×600 = 200kb
Animation Length: N/A
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Background skin image cannot contain red, No Duplicate Messaging/Logos/Products on Left and Right side of skin. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available).
In-House Tracking: Clicks, Impressions, Viewability.
Trackers Accepted: Clicktag, Impressions
Video Length: N/A
Safe Zone Consideration: Yes, please refer to template
Pelmorex Approval Required: Yes
Notes: When running with a Wallpaper, only one ad can be HTML5, the other must be an image. If the client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Wallpaper optional – additional rates may apply. Desktop CPTO runs on the 7 day forecast page. No Red Wallpaper allowed.