L-Shape Takeover
The L-Shape is the perfect way to get your brandsell messaging across to our broad audience in an eye catching way. This still product take over the entire “L” section of our screen and allows you to showcase your products and messaging within our engaging content. Must be sold as part of a program sponsorship (see complete list of programs in Notes).
**Note: Not available for Local Forecast Sponsorship
Available on The Weather Network & MétéoMédia
Includes:
:10s still L-Shape on HD feed with brandsell messaging and logo placement for the duration of the segment (in the ticker)
Optional:
- Add QR Code
Required Assets:
Layered PSD with separated frames that includes Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Fonts and Brand Guidelines (if available)
Size: N/A, must be built in house
Creative Deadline: 3 weeks prior to launch
Notes:
Produced in-house by The Weather Network & MétéoMedia.
Programs on TWN and MM
- Seasonal Forecast
- :30s Commercials
- :15s Marketing spots
- :40s Customized Data Product
Programs on TWN only
1:05 Customized Videos, Weather Watch, The Regional, Monthly Outlook, Force of Nature Extended, Special Programming, A Brighter Day, Beyond the Forecast, Candid Close-Up, Climate Reframed, Health and Weather Extended, Out of this World, Heading Out, In the Know, Press Paws, This Day in Weather History
Programs on MM only
60s Topos, Météo, La Vibe
If you want to add a QR code, then the logo and QR Code will be up for the entire duration of the product length as this is a still product. The QR Code will be placed in the horizontal portion of the “L” to ensure our SD audience can see it as well. If this is not a concern to the client, we can put it in the vertical portion, but we must advise the client that our SD audience will not see it. Note, we do not know what percentage of our audience watches in SD vs. HD.