Full Width Impression Based Roadblock: Mobile App
Stand out: Full Width Impression Based Roadblocks ensure your message reaches your target audience in decision-making moments!
Site: The Weather Network & MétéoMédia
Platforms: Mobile App
Size:
3x Banners (only 1 spot can be Video/Rich Media, the other two need to be Image)
Image – 640×360
Video – 1920x1080px (16×9)
Rich Media – (16×9)
File Format Options:
Image: .jpg, .png, .gif, or layered PSD
Video: .mp4, or .mov
Rich Media: See Full width rich media specs
Max Weight Best Practices:
See individual spec pages
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline:
48hrs prior to launch
Rich media built by our in-house creative team.
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Image: Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
Video: Video in .mp4 or .mov format
Rich Media: Layered PSD including all images/logos, frames, copy, CTA and Brand Guidelines (if available). Font files needed as well for any edits or Dynamic content.
In-House Tracking: Clicks, impressions, viewability
Trackers Accepted:
Image/Rich Media: Clicktag, Impressions
Video: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video Length: 15s or less recommended
Notes: Execution must include ads for all ad spots – no clear dots/clear ads to run.
To run video, see Full Width video specs. If sending multiple versions and each version to display separately, we will need to split the lines in the ad server. Ads rotate in all 3 positions on the page.