COLLABORATE

Teaming up with Pelmorex, Visit Myrtle Beach aimed to captivate the attention of countless Ontarians seeking weather updates on The Weather Network, to inspire them to experience the magic of Myrtle Beach.

ACTIVATE

Together, we developed a cross-platform campaign to generate awareness during Myrtle Beach’s key periods: Canadian-American Days, the PGA Tour stop in Myrtle Beach and the Secret Summer in September.

The campaign successfully:
– Showcased Myrtle Beach as a premium beach travel destination for Ontarians
– Inspired Ontarians with custom content, live on location broadcasting and eye-catching ads featuring stunning photographs of Myrtle Beach
– Increased engagement with a contest to win a travel prize package
– Engaged audiences on social media, digital and broadcast

ELEVATE

Ontarians were highly engaged and the campaign delivering strong results across all metrics, including:
– 4.1+ million total digital impressions
– 2.3+ million broadcast viewers reached on The Weather Network
– 0.25% CTR average – above CTR benchmark
– 3,200+ contest entries with 47% of entrants opting-in to receive more information from Visit Myrtle Beach

 

Markets: Ontario

Platforms: Digital, Broadcast and Social Media

Brands: The Weather Network and Pelmorex Audience

Our partnership with The Weather Network was a standout success in inspiring Ontario travelers to choose Myrtle Beach. Through a blend of live and custom storytelling, combined with a high-impact digital campaign, the strategy effectively engaged audiences and showcased the unique charm of our destination. This collaboration brought Myrtle Beach to life for Ontarians in an impactful and memorable way, and we’re thrilled with the results.

Diane Charno, Vice President, Brand and Communications – Visit Myrtle Beach

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