Billboard with Video
The billboard unit is a perfect alternative to the standard 728×90 banner ad. This high impact placement can be built in-house or accommodate a third party ad tag. Can run with wallpaper and include video capabilities.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop
Size: 970×250
File Format Options:
Background image: .jpg, .png, standard 3rd party tags, HTML5, or layered PSD
Video: .mp4, .mov, or .mpg (16:9)
Max Weight: 250KB
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Video File (16:9) and 530×250 Image. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available
In-House Tracking:
TWN/MM: Clicks, Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video Length: under 30s recommended
Skip Button/Forced Video Length: No skip
Audio Auto Play: User initiated
Safe Zone Consideration: Yes, use template