Trail Unit
The Trail Unit connects brands to Canada’s newest pastime – hiking! The unit pulls in trail locations closest to the user while positioning this functionality next to your clients brand messaging. Alignment is key.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web
Size:
Full Unit Size-
DESKTOP:
970×250, 300×600, 300×250
MOBILE APP/WEB:
320×480 (Mobile App only), 300×250, 640×360 (Full Width)
TABLET APP/WEB:
300×250
Ad Space
For 970×250 unit: ad size is 300×250 (retina size preferred: 600×500)
For 300×600 unit: ad size is 300×250 (retina size preferred: 600×500)
For 320×480 unit: ad size is 300×250 (retina size preferred: 600×500)*note: there will be a thin border on the sides.
For 300×250 unit: ad size is 300×250 (retina size preferred: 600×500)
For 640×360 unit: ad size is 640×360
File Format Options:
Layered PSD, .jpg, .png, or .gif
.mp4, or .mov (for video assets)
Max Weight Best Practices:
TWN/MM: 150kb
PA: 2mb
Animation Length: N/A
Third Party Tags Accepted: N/A
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking:
TWN/MM: Clicktag, Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted:
Impression, Clicks, Engagements (if applicable)
Video Length: 15s or less recommended
Audio Auto Play: User initiated
Frequency Cap: TWN/MM: 1 per user per 4 days for 320×480
Pelmorex Approval Required: Yes
Notes: Engagement tracking can be facilitated by design if the client provides the necessary impression pixels.