The billboard unit is a perfect alternative to the standard 728×90 banner ad. This high impact placement can be built in-house or accommodate a third party ad tag. Can run with wallpaper.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop
Size: 970×250
File Format Options:
Background image: .jpg, .png, standard 3rd party tags, HTML5, or layered PSD
Carousel images: .jpg or .png
Max Weight: 250KB
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
970×250 Background Image and 4-8 Carousel Images @ 291×181 each.
Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available
In-House Tracking:
TWN/MM: Clicks, Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted:
TWN/MM: Clicktag (each slide), Impressions (for ad overall)
PA: Impressions, Clicks, Engagement (if applicable)
Safe Zone Consideration: Yes, use template
Pelmorex Approval Required: Yes