COLLABORATE
Halifax Shopping Centre (owned by Primaris) and their Marketing Agency, sought to increase foot traffic to the mall. They identified Pelmorex as the optimal media partner to help boost visitation due to our engaged user-base and industry-leading audience targeting and measurement capabilities.
ACTIVATE
A digital campaign was developed to promote Halifax Shopping Centre. The sponsorship exceeded media delivery expectations and successfully:
– Drove brand awareness for the shopping centre
– Engaged the local-area target market via audience segmentation and FSA targeting
– Utilized Pelmorex’s Foot Traffic Attribution tool to measure shopping centre visitation linked to the campaign
ELEVATE
The target audience was highly engaged and the campaign delivered great results across all metrics, including:
– 660,000 total impressions
– 86,000+ ad exposed visits
– 43,000+ ad exposed visitors
– 41.79% visitation lift
Markets: Halifax
Platforms: Digital
Brands: The Weather Network and Pelmorex Audience
