Impression Based Roadblock: Desktop (Responsive Web)
Tell your brand story, increase campaign impressions, and boost product visibility with our Impression-Based Roadblock! Ideal for brands looking to make a splash and target audience segments.
Site: The Weather Network & MétéoMédia
Platform: Desktop
Size:
728×90 or 970×250 or 970×90 (Pushdown) (ATF) AND
300×250 or 300×600 (ATF)
+ Wallpaper (Optional – premium applies)
^Position above/below the fold depends on user device.
File Format Options: .jpg, .png, .gif, standard 3rd party tags, or HTML5
Max Weight Best Practices:
728×90 = 150kb
970×250 = 250kb
970×90 = 200kb
300×250 = 150kb
300×600 = 200kb
Animation Length: N/A
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build:
Background wallpaper image cannot contain red. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Video Length: N/A
Skip Button: N/A
Audio Auto Play? N/A
Safe Zone Consideration: Yes, use template
Pelmorex Approval Required: Yes
Pelmorex Audience Compatible: No
Notes: When running with a wallpaper, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Wallpaper Optional – Additional rates may apply.