COLLABORATE
ServiceMaster Restore wanted to drive mass awareness for their Restore emergency restoration services during the peak winter storm months. With our digital and broadcast platforms reaching 22.1 million Canadians in an average month, ServiceMaster Restore partnered with Pelmorex to connect with Canadians during active weather moments.
ACTIVATE
With an awareness goal, ServiceMaster Restore sponsored The Weather Network’s Storm Centre – a cross platform experience that delivers real-time updates on storms impacting communities. By sponsoring Storm Centre for the months of December 2023 and January 2024, ServiceMaster Restore ensured they were top of mind as Canadians prepared for and responded to active winter weather.
The sponsorship exceeded media delivery expectations and successfully:
– Reached Canadians on digital and broadcast to drive brand awareness during key moments of consideration
– Showcased ServiceMaster Restore’s emergency disaster restoration services
– Utilized the power of winter weather to increase brand relevance
ELEVATE
Canadians were highly engaged with the Storm Centre content and the campaign delivered record-breaking results, including:
– 7.7M+ total digital impressions
– 10M+ broadcast viewers reached on The Weather Network
– 80% video completion rate and 0.20% CTR on digital ad units (above avg. benchmark)
– 430% YoY increase on Storm Centre video and page views
Markets: English Canada
Platforms: Broadcast and Digital
Brands: The Weather Network
