In-Weather Companion (Full Width)
This Full Width in-app experience now delivers more impact for brands. Our In-Weather Companion is a Native in-app placement within our weather details pages, and this unit has been upgraded to include an additional ad position for maximum impact. This Full Width option includes a companion banner plus 2 Dynamic ad slots that will increase your brand’s visibility!
Collaborate with our designers to create an experience for Canadians as they explore the hourly, 7 Day or 14 day forecast within our highly trusted app.
Site: The Weather Network & MétéoMédia
Platform: Mobile App
Size:
Native Companion Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
AND
2X Full Width banners:
Static – 640x360px OR Video – 1920x1080px (16:9)
Can be ONE static and ONE video or you can choose to have them both the same.
File Format Options:
Native Companion banner (1200×140): .jpg, .png or layered PSD
Full Width Banners – Static: .jpg, .png, or .gif
Video: mp4, or .mov
Max Weight Best Practices:
Native Companion Banner (1200×140): 200kb
Full Width Banners – Static: 150kb
Video: under 5mb
Animation Length:
No Animation for Native Companion Banner
Full Width: 15s or less recommended
Third Party Tags Accepted: Native Companion Banner & Full width banner must be site served (no tags)
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Static: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
Video: mp4/ mov
In-House Tracking: Clicks, Impressions (for both Static and Video)
Trackers Accepted:
Static: Clicktag, Impressions
Video: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video Length: 15s or less recommended
Frequency Cap: 1 per day per user
Safe Zone Consideration: Yes, use template
Pelmorex Approval Required: Yes
Notes:
- Background of the 1200×140 banner cannot be red.
- 320×50 cannot be identical to the 1200×140.
- This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally.
- The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD.
- 300×250 can only run out of the second ad slot. Must be purchased as part of PREMIUM In-Weather Companion
- Weather triggering available
- The completion rate can only be done on the client side if they send trackers because GAM cannot report on it