Rub/Swipe to Reveal
This interactive format is designed to engage users in a playful way. Users can swipe or rub their fingers across the screen to reveal content hidden beneath a scratch-off layer. This engaging action not only captures attention, but also encourages interaction, making it a fun way for users to discover promotions, offers, or product information. This Rub/Swipe and Reveal unit is particularly effective for driving user engagement and increasing brand recall.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop, Mobile App, Mobile Web, Tablet App, Tablet Web
Size:
TWN/MM: 320×480, 300×600, 970×250, 300×250
PA: 320×480, 768×1024, 300×600, 970×250, 300×250
File Format: .jpg, .png, or layered PSD
Max Weight Best Practices: 2mb
Animation Length: N/A
Third Party Tags Accepted: N/A
Designed and Built by Pelmorex Deadline: 5 business days prior to launch
Assets required for Pelmorex to build:
Layered PSD including all images, frames, copy and CTA.
Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-House Tracking:
TWN/MM: Clicks (to website), Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted: Clicks, Impressions, Engagements (if applicable)
Frequency Cap: TWN & MM only – 1 per 4 days per user
Pelmorex Approval Required: Yes
Notes: Must be built/hosted through Pelmorex.