In-Weather Companion (Premium)
This Premium in-app experience now delivers more impact for brands. Our In-Weather Companion is a native in-app placement within our weather details pages, and this unit has been upgraded to include an additional ad position for maximum impact. The Premium option includes a companion banner plus 2 dynamic ad slots that will increase your brand’s visibility! Collaborate with our designers to create an experience for Canadians as they explore the hourly, 7 Day or 14 day forecast within our highly trusted app.
Site: The Weather Network and MétéoMédia
Platform: Mobile App
Size:
Native Companion Banner: 1200×140 (Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
1st Standard Banner: 320×50
2nd Standard Banner: 300×250
File Format Options:
Native Companion banner (1200×140): .jpg, .png or layered PSD
1st Standard Banner: 320×50: .jpg, .png, .gif, or 3rd party tag
2nd Standard Banner: 300×250 .jpg, .png, .gif, or 3rd party tag
Max Weight Best Practices:
Native Companion Banner (1200×140): 200kb
1st Standard Banner: 320×50: 50kb
2nd Standard Banner: 300×250: 150kb
Animation Length:
No Animation for Native Companion Banner
Standard Banners: 15s or less recommended
Third Party Tags Accepted: Standard Banners (320×50, 300×250): All third party tags accepted. Examples include: DCM, AdForm
Native Companion Banner 1200×140: must be site-served
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines, Sample Creative (if available)
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag (x3), Impressions
Frequency Cap: 1 per day per user
Safe Zone Consideration: Yes, use template
Pelmorex Approval Required: Yes
Notes:
- Background of the 1200×140 banner cannot be red.
- 320×50 cannot be identical to the 1200×140.
- This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally.
- The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD.
- 300X250 can only run out of the second ad slot. Must be purchased as part of PREMIUM In-Weather Companion
- Weather triggering available