Gamification

Engage your audience with a custom, interactive game!  Includes typical elements of game playing (e.g., point scoring, rules of play) to encourage engagement with a product or service.

Site: ​The Weather Network, MétéoMédia and Pelmorex Audience

Platforms: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web

Size:

DESKTOP:
300×600, 970×250, 300×250

MOBILE APP/WEB:
300×250, 320×480 (Mobile App only), 300×600 (Mobile Web only)

TABLET APP/WEB:
300×250

File Format Options:

If Pelmorex is building: Layered PSD, PNG/SVG assets to use within the game
If Client is building: HTML5

Max Weight Best Practices:
300×250 = 150kb
300×600 = 200kb
728×90 = 150kb
970×250 = 250kb

Animation Length: N/A

Third Party Tags Accepted: N/A

Designed and Built by Pelmorex Deadline: minimum of 15 business days

Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Directions for game functions/ rules. Game assets.

In-House Tracking:

TWN/MM: Clicks (to website), Impressions, Viewability

PA: Clicks, Impressions, Engagements (if applicable)

Trackers Accepted:

Clicks, Impressions, Engagements (if applicable)

Pelmorex Approval Required: Yes

Notes: Minimum Campaign Spend: $18,000 allocated towards the game is required. Currently only 2d mini games are available (Candy Crush/ puzzle games/ arcade side scrolling)