Visual Stories Unit
This unit is designed to emulate stories seen on social media sites. A series of slides are compiled to tell a story to a user using engaging copy, images, and videos.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web
Size:
DESKTOP:
300×600, 300×250
MOBILE APP/WEB:
320×480 (Mobile App only), 300×250
TABLET APP/WEB:
300×250
File Format Options:
.jpg, .png, or .gif
.mov, or .mp4 (for video assets)
Max Weight Best Practices: 250kb
Third Party Tags Accepted: N/A
Client Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 Business Days Prior to Launch
Assets required for Pelmorex to build:
Layered PSDs of each Story Slide, Logo, Fonts
Optional: Video(s), Product Information (Title, Description, Price, URL)
In-House Tracking:
TWN/MM: Clicks (to website), Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted:
Clicktag, Impressions, Video tracking (if video is supplied), Engagement (if applicable)
Video Length: 15s or less recommended
Skip Button/Forced Video Length: No skip
Audio Auto Play: User initiated
Frequency Cap: TWN/MM: 1 per user per 4 days for 320×480
Pelmorex Approval Required: Yes
Notes: Recommended 4-5 slides per unit