Impression Based Roadblock: Mobile App
The Impression Based Roadblock (IBR) ensures that all viewable impressions on the page belong to one advertiser. CPM pricing combined with reach, make this a great option for essential and time-sensitive messaging.
Site: The Weather Network & MétéoMédia
Platform: Mobile App
Size: 300×250 (x3)
File Format Options: .jpg, .png, .gif, standard 3rd party tags, OR HTML5
Max Weight Best Practices:
300×250 – 150kb (HTML – 100kb)
Animation Length: 15s or less recommended
Third Party Tags Accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client Supplied Creative Deadline: 48hrs Prior to Launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
In-House Tracking: Clicks, Impressions, Viewability
Trackers Accepted: Clicktag, Impressions
Pelmorex Audience Compatible: No
Additional Notes: Must run ads in all 3 spots – no clear dots/clear ads to run.
If you want to run video assets for the IBR, please refer to the In-Banner Video specs. For PG campaigns, please let us know the number of creative versions before set up.