Expandable Baby Banner
Standard display placement with a user-initiated expansion panel can run ROS or be targeted.
Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platforms: Mobile App
Size:
Initial: 320×50
Expanded: 320×480
File Format Options:
Initial: .jpg, .png, .gif, or layered PSD
Expanded: .jpg, .png, .gif, HTML5, or layered PSD
Weight Best Practices:
Initial – 50kb
Expanded – 150kb
Animation Length: 15s or less recommended
Third Party Tags Accepted: N/A
Client-Supplied Creative Deadline: 48hrs prior to launch
Designed and Built by Pelmorex Deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available). Sample creative if available
In-House Tracking:
TWN/MM: Clicks, Impressions, Viewability
PA: Clicks, Impressions, Engagements (if applicable)
Trackers Accepted:
TWN/MM: Clicktag, Impressions (for Initial and Expanded Banners)
PA: Clicks, Impressions, Engagement (if applicable)
Additional Notes: Expanded unit is user initiated.