Fall marks the launch of the biggest fashion season of the year, and iconic Canadian brand Hudson’s Bay was making plans for their Fall Fashion line. The brand wanted to create awareness and inspire Canadians to plan a fresh Fall wardrobe, while positioning itself as a leader in fashion trends. Pelmorex Corp. and Hudson’s Bay collaborated to create a first of its kind program in Canada.
For a second year of partnership, The Weather Network, MétéoMédia and The Kit brought fashion and weather together to showcase the latest trends and products at Hudson’s Bay. 80% of Canadians agree that branded content is influential and content played a big role in the strategy. The program included sponsorship of The Weather Network’s annual Fall Forecast, product integration and customized content.
On broadcast, this program reached 22M+audience while digital overachieved with almost 14.5M ad impressions and 2M social impressions.
Challenge Accepted.
Source: Wide Orbit/Numeris Data, August 27 – October 28, 2018, Google Ad Manager, August 27 – October 14, 2018, Pelmorex Social Platforms (Facebook, Twitter, Instagram), September 3 – October 14, 2018
